Advantages and disadvantages of Meta tags.

As already mentioned in the previous post, concepts about meta tags, this post will be based on the possible advantages and disadvantages of meta tags. 

  • One of the advantages of meta tags is that it will make the work of the search engine (google) easier, making the search more coherent.
  • Some types of meta tags used in the development of a webpage can make the page friendlier, it can be considered an advantage as it can keep the user on the page longer or increase the probability that the user will enter the page again.

  • Meta tags can make page hacking easy, attract more attention from users as well as increase the flow of visitors to the page.

Although meta tags are very advantageous in hacking a webpage, some tags added in the development of the page can have their negative side, which is considered a disadvantage. The meta keyword can be considered disadvantageous in the optimization of the web page as it is no longer used by google, another point to highlight is that using the meta keyword, can make competitors use the same keyword to optimize their own page (webHosting, 2022).

References:

Google Dersevelop, 2022. Google does not use the keywords meta tag in web ranking | Google Search Central Blog |Google Developers. [online] Google Dersevelop. Available at: <https://developers.google.com/search/blog/2009/09/google-does-not-use-keywords-meta-tag> [Accessed 10 August 2022].

Kavanagh, 2022. What Are Meta Tags and Why Are They Important for SEO?. [online] Conductor Spotlight. Available at: <https://www.conductor.com/blog/2021/11/what-are-meta-tags/> [Accessed 10 August 2022].

webHosting, 2022. [online] Available at: <https://www.webhostingtalk.com/blog/meta-tags-and-search-engine-
optimization/#:~:text=from%20the%20page.-,Disadvantages%20of%20using%20the%20meta%20description%20tag,content%2C%20which%20is%20more%20important.> [Accessed 10 August 2022].

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