What is SEO and how to use

 

SEO means Search Engine Optimization, which basically is a process of optimizing a web page, analyzing some criteria such as the popularity and relevance of the contents, this system can increase the number of visitors to the page as well as its performance. In other words, SEO makes some searches more accurate through search engines such as google youtube among others.

(Miliamarketing.com, 2022)

The technique to apply white Hate SEO includes publishing great quality content on your website, creating a user-friendly interface that includes good organization and communication between users and computers, using social media to share the link of the page also, optimizing your web page.

Using black Hate SEO you can promote your web page by applying technique as link spamming, over-optimized HTML tags and headings, hidden texts/links, buying backlinks, keyword stuffing, keyword stuffing publishing copied text.

Some of the most common grey hat SEO techniques include, publishing spun content written by inefficient bots, in other words, using some software to plagiarize, and also using robots that can assimilate human behaviour. Another technique of grey hat SEO is remunerating people for false reviews, exchanging links that mean when two websites agree and are linked and publishing articles with clickbait headlines, sometimes a bad technique associated with fake news.

In addition to the techniques for applying SEO, there are also many types of SEO. I will mention three types commonly used to improve the ranking of websites.

(Gola, 2022)

(lifestyle, 2021)

Technical SEO is related to activities that provide a good experience to users.

(Miliamarketing.com, 2022)

References

Gola, 2022. On-Page SEO, A Complete Guide About It! | Curvearro. [online] Curvearro. Available at: <https://www.curvearro.com/blog/on-page-seo-a-complete-guide-about-it/> [Accessed 24 July 2022].

lifestyle, 2022. [online] Available at: <https://lazarolifestylemedia.com/blog/off-page-seo/> [Accessed 24 July 2022].

Miliamarketing.com, 2022. Understanding the 4 Types of SEO and how best to implement. [online] Miliamarketing.com. Available at: <https://miliamarketing.com/understanding-the-4-types-of-seo-and-how-best-to-implement-each-one/> [Accessed 24 July 2022].