4Ps of marketing

This post is based on 4ps of the market, will be introduced the concepts and definitions of 4ps, analyze each one of them, and conclude how they can be relevant to the development of the E-commerce website.

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According to (Coursera, 2022) the 4ps was formally introduced in 1960 by E. Jerome McCarthy, 4ps is the concept of market or mix, commonly identified as the pillars of marketing composed of four elements. The product, the price, the location, and the promotion.

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The Product

Since the website is built on the quality and exclusivity of the items, the primary marketing for my e-commerce website project is the product itself. The fact that we have some items that are exclusive to our stores and are no longer offered by any other retailer is a significant benefit since it will raise the product's value and draw customers from the target market, another fact is that the page success can increase due to the quality and exclusive products. Having access to some limited edition sneakers in our stores can attract the attention of sneaker lovers, to have one more pair of sneakers in your pocket.

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References:

Coursera, 2022. [online] Coursera. Available at: <https://www.coursera.org/articles/4-ps-of-marketing> [Accessed 29 August 2022].

Investopedia, 2022. The 4 Ps of Marketing and How to Use Them in Your Strategy. [online] Investopedia. Available at: <https://www.investopedia.com/terms/f/four-ps.asp> [Accessed 29 August 2022].

Google.com, 2022. 4ps product exclusivity - Google Search. [online] Google.com. Available at: <https://www.google.com/search?q=4ps+product+exclusivity&&tbm=isch&ved=2ahUKEwir2fSmtOzM> [Accessed 29 August 2022].